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The book has been designed keeping in mind the mental horizon of readers, yet it will surely raise a logical aptitude among them. The edition is a precise analysis and the author has made a sincere effort to deal with the concepts of agricultural marketing. Simplification in the explanation of various agro-problems has tried to bring readers nearer their solution logically and scientifically as well. This makes the book lucid and comprehensive. Although, I have made every effort to wipe out deficiency in concept. Yet shortcomings and lacking may be possible. An outstanding feature of the book is the concept review question.
I sincerely hope the book would prove to be very useful to readers and agricultural marketing policy planners and practitioners. An initiative has been taken to develop agricultural marketing in the country to meet the challenges and opportunities of the economic new order.
Foreword - M.L. Vadera
Foreword - CA K.K. Choudhary
Preface
Acknowledgments
List of Tables
List of Figures
1. Fundamentals of Market and Marketing
2. Marketing Functions
3. Marketing Channels/ Agencies/ Institutions
4. Agricultural Marketing
5. National Agricultural Market (NAM)
6. Consumer Marketing
7. Regulated Markets
8. Agricultural Marketing Reforms
9. Producer’s Surplus of Agricultural Commodities
10. Commercialisation of Agriculture
11. Agri – Business/ Marketing of Farm Inputs
12. Agro-Based Industries
13. Contract Farming
14. Government Sponsored National Organisations
15. Legislative measures for improving agricultural marketing
16. Marketing Management:
17. Agricultural Price Policy
18. Co-Operating Marketing
19. Risk and uncertainty in Agriculture
20. Government’s intervention in the agricultural marketing system
21. Quality Control
22. Market Integration, Market Efficiency, Marketing Costs, Margin, and Price Spread
23. Training, Research, and Extension in Agricultural Marketing
24. International Trade
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